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REVISTA ROMÂNĂ DE MARKETING nr. 1/2012 (ianuarie-martie) |
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Redactor şef Daniel Şerbănică Acreditare şi indexare: - Consiliul Naţional al Cercetării Ştiinţifice din Învăţământul Superior (B+). - Cabell's Directory of Publishing Opportunities in Marketing, editia 12. - EBSCO host (Academic Search Complete). - Index Copernicus (Journal Master List). - ProQuest (ABI/INFORM Global). ISSN: 1842-2454 EISSN: 1844-6523 Data: 2012-03-23 Format: 16.5x23.5 cm Nr. pag.: 56 |
| ARTICOLE | |
 | A new look at the role of social influence, group composition and setting - Reconsidering the typical practice for market research focus groups (Lilla Vicsek) Rezumat:The purpose of the paper is to put forward arguments for the view that the typical practice of market research focus groups is not the most appropriate for some [...] (Cercetări de marketing) Citeşte articolul ... |
| Măsurarea dependenţei efectelor psihologice şi comportamentale în cadrul analizei lanţului valorii (Luigi-Nicolae Dumitrescu, Mihai Ţichindelean, Simona Vinerean) Rezumat:Scopul acestei lucrări este de a conceptualiza noua paradigmă a marketingului din punctul de vedere al teoriei lanţului valorii. Lucrarea este st [...] (Marketing relaţional) Citeşte articolul ... |
| An empirical analysis to examine the effectiveness of awareness campaign in Rural areas ( Mukund Kumar) Rezumat:The present study has been carried out by using the primary data collected through the structured questionnaire. Random sampling method has been adopted for sel [...] (Marketing turistic) Citeşte articolul ... |
| To What Extent the Brand Image Influence Consumers’ Purchase Decision On Durable Products ( V. Kumaravel, C. Kandasamy) Rezumat:Brand image is to be one of the vital areas for marketing management. This research study explores some of the consequences attributes may have on brand equity [...] (Produs şi management de marcă) Citeşte articolul ... |
| Friend or a foe - Understanding the Client agency relationship in advertising industry ( P. Ammani) Rezumat:With the advertising budgets growing fabulously and the competition among the advertising agencies soaring up, the clients have become more demanding and expect [...] (Comunicare integrată de marketing) Citeşte articolul ... |
| CRM is all about bringing people, processes & technology together - A case study of banking sector in India ( Suresh Chandra Bihari) Rezumat:This report offers an insight into the various innovative Customer Relationship Management strategies applied in the Indian Banking Sector. It helps us to analy [...] (Marketing relaţional) Citeşte articolul ... |
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