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REVISTA ROMÂNĂ DE MARKETING nr. 4/2011 (octombrie-decembrie) |
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Redactor şef Daniel Şerbănică Acreditare şi indexare: - Consiliul Naţional al Cercetării Ştiinţifice din Învăţământul Superior (B+). - Cabell's Directory of Publishing Opportunities in Marketing, editia 12. - EBSCO host (Academic Search Complete). - Index Copernicus (Journal Master List). - ProQuest (ABI/INFORM Global). ISSN: 1842-2454 EISSN: 1844-6523 Data: 2011-12-06 Format: 16.5x23.5 cm Nr. pag.: 48 |
| ARTICOLE | |
 | Consumers and Internet Gambling Advertisements in Spam E-mail (Joshua Fogel) Rezumat:Spam e-mail can contain online gambling marketing messages. Among 200 college students, 12.5% opened/read and 8% purchased the gambling product advertised in t [...] (Comportamentul consumatorului) Citeşte articolul ... |
| Impact of Order of Entry on Firm Performance. Comparison between Service and Manufacturing Firms in an Indian Context ( Tathagata Ghosh) Rezumat:Very few researches have been conducted that compare the impact of order of entry on firm performance between service and manufacturing firms in the context of [...] (Marketing internaţional şi multi-cultural) Citeşte articolul ... |
| Duality, asymmetry and the placebo effect of the sale price. The relationship between the perceived prices and perceived value of products in the marketing literature (Costinel Dobre, Anca Dragomir, Florin Lucian Isac) Rezumat:The perceived value can be defined as the difference between the perceived benefits by the client and the sacrifices he has to made in order to obtain the produ [...] (Comportamentul consumatorului) Citeşte articolul ... |
| Case Study Research: CRM best practices in a Foreign Bank in India ( Kallol Das, Renuka Garg) Rezumat:The current paper studies the deployment of CRM best practices in the context of Indian retail banking, specific to a very prominent foreign bank situated in th [...] (Marketing relaţional) Citeşte articolul ... |
| A Study on the effectiveness of Relationship Marketing practices with existing customers in banking industry ( Niraj Kishore Chimote, Ankita Srivastava) Rezumat:The purpose of this study is to find out the effectiveness of customer retention strategies from the perspectives of the existing customers of a bank in Dehrad [...] (Marketing relaţional) Citeşte articolul ... |
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